By Bill Novelli, Boe Workman, Steve Case
50+ is a decision to palms. it is a groundbreaking examine the revolution that is occurring straight away between seventy-eight million American child boomers. From age 50+ on up, americans are refusing to rock away their retirement. they are beginning new careers, rallying for factors with reference to their hearts, elevating grandchildren, changing into extra lively of their groups, and, chiefly else, altering the face of getting older in the USA.
invoice Novelli, CEO of AARP, understands that with the biggest iteration of usa citizens ever recorded nearing conventional retirement age, this revolution is altering the way in which 50+ american citizens reside their lives. The boomers have big technological services, are actively all in favour of preserving a fit way of life, were politically lively all through their lives, and are cozy coping with their very own funds. they're no strangers to the health club, the balloting sales space, on-line making an investment websites, or the day by day administration in their 401(k)s, and they are joining...
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Additional resources for 50+. Igniting a Revolution to Reinvent America
Fran was with me. ” Many CARE staff adopted children from countries in which they served, so that a CARE summer picnic was like a kiddie United Nations. After four and a half years at CARE, including work on the Somalia and Rwanda crises, my next role in public service was as a founder and president of the Campaign for Tobacco-Free Kids. I had learned about the enormous toll that tobacco takes while working with the National Cancer Institute in my Porter Novelli days. I also learned what a huge payout in lives and cost savings can be gained by reducing tobacco use among youths as well as adults.
But I see that as a positive development, not a negative one, with boomers leading the way to a brighter future for all of us. At every step of their remarkable journey, they have transformed American life and culture. The transformation began with the first wave of babies just after World War II. As hospital nurseries started filling up, schools were built, pediatricians were trained, and consumers bought the products and services they needed to cope with the deluge. In short, Americans rolled up their sleeves and did what they had to do.
Boe did much of the hard work. We are in this great adventure together. I also thank the talented folks at Wordworks, who helped us frame the book and shape it. Helen Rees was the person who suggested this project in the first place. I thank her for that and for her constant encouragement throughout the process. Also, I am indebted to Michael Flamini, my editor at St. Martin’s Press. Michael is not just a skilled editor who knows how to make a book better, he also really wanted to do this project and ignited the fire of his colleagues at St.